PROFESSIONAL EXPERIENCE

DIRECTOR OF PRODUCTION

HOFF STUDIOS, HYBRID/CONTRACT

JAN 2024 - AUG 2024

  • Directed the production of 21 livestreams and promotional campaigns for Premier Boxing Champions' globally recognized boxing events in 2024

  • Served as the primary account executive, fostering strong relationships between the agency and client to ensure seamless collaboration and project success

  • Played a key role in shaping fight narratives to align with marketing objectives, driving engagement to achieve KPIs and maximize pay-per-view (PPV) sales

  • Built and scaled a production team from the ground up, hiring and managing talent to execute complex, high- stakes projects

SR. DIRECTOR OF PRODUCTION

MTV ENTERTAINMENT STUDIOS, DIGITAL & SOCIAL VIDEO

JAN 2020 - MAY 2023

  • Executive oversight of the annual digital and social video content slate for MTV, Vh1, Comedy Central, Paramount Network, PopTV and TV Land

  • Partnered with Executive Brand Leads to develop strategic annual production plans

  • Built a robust content machine resulting in audience expansion of 60% on MTV’s Snapchat channels and 73% on MTV’s YouTube channel between January 2020 and May 2023; with subscriber bases reaching 26.5M and 10.7M, respectively

  • Solely responsible for budget planning and allocation, covering both content and personnel

  • Supervised hundreds of projects from initial concept to post production. Formats include scripted, unscripted, live, music performances, reality and animation

  • Oversaw third party productions and content acquisition

  • Managed and tracked over $35M annually

  • Thoughtfully managed and mentored a team of Line Producers, Managers, Coordinators and Assistants with a high degree of employee retention and morale

  • Implemented best practices/policies, ensuring efficient workflow and non-biased staffing in all phases of production

  • Served as the first line of defense between production and legal teams for advisory vetting of scripts and video

  • Ensured responsible production practices including COVID compliance, production safety and labor law requirements

LINE PRODUCER AND DIGITAL BRAND LEAD

VIACOM DIGITAL STUDIO, MTV/VH1/LOGO

APRIL 2016 – DEC 2019

  • Oversaw the annual digital/social video production for MTV, Vh1 & LOGO

  • Built out and oversaw the entire digital and social infrastructure for the 2017 MTV TRL Reboot

  • Managed and tracked over $10M annually

  • Supervised production management team and day-to-day operations

  • Served as Senior Producer on projects as needed such as, music franchise series “Cover Story” for MTV News

  • Floor Produced the primetime Emmy-nominated RuPaul’s Drag Race “Ruveal” special

PRODUCTION MANAGER

LIVE EVENTS, MTV NEWS, BRANDED CONTENT

JAN 2012 – SEPT 2015

  • Oversaw all aspects of live event production including staffing, venue contracts, talent logistics, performance backline, union labor, staging, lighting, transmissions, city permitting, scheduling and security detail

  • Wrote and managed project budgets in excess of $2.5M

  • Worked with integrated marketing team and advertising clients to execute branded content initiatives

PRODUCTION COORDINATOR

MTV NEWS AND DOCS

JAN 2007 – DEC 2011

EDUCATION

Colorado State University, Bachelor of Arts in Speech Communication - 2006